On a first encounter one of the very first questions that is bound to pop out is “What do you do for a living?” What they really want to ask is: “Can you be of some help to me? Can I be of help? Can we work together? Are you a person I can take as a role model?
If you want to do well in answering such questions, the first thing is to say: “Am a realtor.” That will give some bit of satisfaction but not all, since you have still not responded to the second part of the same. The person will still be wondering, so what is different about this realtor – it leaves something hanging. It simply allows the other person to wondering what there is that separates you from all the other realtors he has met all his life. You see, you have failed to sell yourself and your business by showing the best part of you that sets you apart from the others.
Go a little further and say “I represent the buyer in a real estate transaction.” This still leaves the questioner wondering “how can you help me?”
Your best response should be to give the whole picture in a capsule of what can make you outstanding: “I help people to identify and buy homes of their dreams.” It still leaves another part of the question hanging.
The last part of the question would be to offer a solution to people’s problems. By saying, “I advise them on the best way to go about mortgage repayments and assist them with the purchasing process.”
This now removes their attention on you and your business and brings it back to their own needs which you can meet. People tend to see very clearly what you are talking about and now will lead them to ask, “How do you handle that?”
It takes patience and time to market your business. Not only do you want people to be aware of you, they should also get to trust you. They need to see the serious ways they could benefit from your business. It is the only way to get them to buy something from you even though most businesses want to see instant sale.
Be sure to do some customer relations, knowing that each person you meet is a chance to do some business or make a business connection for future interaction.
Aside from sales, the author also frequently writes on golf fitness and the bionic golf glove.
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