If you are a REALTOR, a great supply of earnings are expired MLS listings. Getting an expired listing to sign with you are generally the result of a benign communication such as a listing letter, or as blatant as physically knocking on the door. Regardless of how you prospect your customer, understanding their frame of reference may be paramount to your success.
As you evaluate the mindset of the prospective client, it is important to recognize that they are a motivated seller that has for one reason or another not been able to achieve the goal of selling their house due to their existing listing agent. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more effective than what their existing real estate agent offers.
For these customers, expired listing script may not be as effective as more direct forms of marketing. Although these script are low cost and might be sent out in mass, often, expired listing letters, postcards or gifts are received well after the prospect has already signed with a competitor. Often a expired mls listing prospects receive numerous offers from different REALTORS and typically sign with their first contact. In consequence, the prospect may perhaps receive the expired listing letter well after they have previously signed with a additional real estate agent.
For REALTORS that use expired listings as a supply of business a more helpful methodology may be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most successful REALTORS use these types of tools to seize leads and get listings before their competitors. By way of these services, the real estate professional utilizes a first mover advantage to capture the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Again, this shows that expired listing script may perhaps not be the most helpful method in which to prospect mls listing leads. Truthfully, the proverb that the early bird gets the worm applies to these scenarios, and the profitable REALTOR should alter their lead generation plan accordingly.
Real estate agents, get RedX expired listing letters and sales tools to help grow your listings and close more sales. Go towww.TheRedx.net to learn the secrets of rapid real estate growth
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